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Published on Sep 7, 2025
Case Study · Ep. 3Niche: iOS & MVP DevelopmentProfile: Top Rated veteran · dormant for a year

Restarting a Dormant Upwork Account from $0 to $24K/m in 30 days

Not yet recordedThe full sit-down interview for this case study has not been filmed yet. Martin’s short testimonial is below.

Campaign performance

Upwork funnel — Wolfware Labs
Opened
33.3%
open rate
Proposals opened by the client
Replied
11.1%
reply rate
One reply in every nine proposals
First client
2
weeks
From campaign launch
Funnel value
$24K
per month
Their best-performing channel

A year of nothing

Martin P. is an ex-Facebook engineer and the founder of Wolfware Labs, an iOS development boutique, and he is not new to Upwork. He had been on the platform for years — just never systematically. He bid when he had time, stopped when he was delivering, and the results were correspondingly thin. Eventually he stopped altogether and left the account dormant for a year.

So the account sat there — a Top Rated profile with real history behind it, earning exactly nothing, for twelve months. In April he decided to switch it back on and got in touch. The difference the second time was not effort; it was that the proposals stopped depending on him having a free afternoon.

We’ve gotten a ton of responses from clients saying how genuine the approach was, how much effort we put into our proposals. Lancer has been writing all of those proposals.

We were able to get a new client in the first two weeks.

Martin P. profile photoMartin P.CEO — Wolfware Labs
Martin, in his own words — 49 seconds.

Thirty days from restart

A new client signed inside the first two weeks — which he had not expected from a tool that was new to the market. By the end of the first month the restarted account was carrying around $24,000 in monthly funnel value. What Martin kept hearing back from clients was not that his proposals were fast, but that they felt genuine, like real effort had gone into them. Lancer wrote every one of them, through his own Upwork account, so his profile and his portfolio stayed attached to each application.

We started using Lancer a month ago and so far it has been incredible. The tool was easy to set up and the team was great to work with.

Martin P.CEO — Wolfware Labs

The account did not need to be rebuilt. The reputation was already there — six years of it, Top Rated, with public earnings and reviews attached. It just needed something to send proposals on the days Martin was busy delivering, which was most of them.

We love you too, Martin ❤️

Sitting on a dormant Upwork account?

Book a demo and we’ll show you what Lancer does with a profile that already has history behind it — proposals sent through your own account, on a schedule that does not depend on your calendar.